The Reaction Engine - V3.0b1: "No More Mr Nice Guy"

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SEO Analysis of http://www.search.com for [search]

Summary
Content
Search Engines
Document
Network
Troubleshooting

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Results Summary

Grade: B

Total errors: 1
Total warnings: 5
Total passes: 16

Note: This score is affected by a number of factors, including the URI's search engine performance. It is perfectly possible for a URI to fail this test and still perform well for a keyphrase. Interpreting the results is key!

For in-development or new websites you are likely to get better results by skipping search engine tests.

Content

An analysis of the (X)HTML of the URI
Element	Content	Word Count	Keyword Density	Note
Title	Metasearch Search Engine - Search.com	5	40% (2 occurrences)	The title should make sense out of context and ideally be less than 64 characters long
Meta Description	Search the Web by searching the best engines from one place.	11	18.2% (2 occurrences)	A meta description should be used to encourage users to click through. It has no effect on the actual ranking of a website
Main Heading		0	0	The main heading (H1) should outline the content of the document
First Paragraph	Browse the Web by category in the Search.com Directory.	10	10% (1 occurrences)	While not always significant, the first paragraph can indicate the overall theme of a document
Body	top searches\| directory\| free search software\| advanced search\| settings\| help WebImagesVideoReferenceShoppin gDownloadsmore » Search the Web Browse the Web by category in the Search.com Directory. Search the Web by searching the best engines from one place. document.write("Visit other CBS Interactive SitesSelect SiteBNETCBS CaresCBS FilmsCBS RadioCBS.comCBSInteractiveCBSN ews.comCBSSports.comCHOWCNETCo llege NetworkFind ArticlesGameSpotHelp.comLast.f mMaxPrepsMetacritic.comMoneywa tchMovieTomeMP3.commySimonNCAA Radio.comSearch.comShopper.com ShowtimeSmartPlanetTechRepubli cThe InsiderTV.comUrbanBaby.comZDNe t"); BNET \| CBS Cares \| CBS Films \| CBS Radio \| CBS.com \| CBSInteractive \| CBSNews.com \| CBSSports.com \| CHOW \| CNET \| College Network \| Find Articles \| GameSpot \| Help.com \| Last.fm \| MaxPreps \| Metacritic.com \| Moneywatch \| MovieTome \| MP3.com \| mySimon \| NCAA \| Radio.com \| Search.com \| Shopper.com \| Showtime \| SmartPlanet \| TechRepublic \| The Insider \| TV.com \| UrbanBaby.com \| ZDNet Popular on CBS sites: US Open \| PGA Championship \| iPad \| Video Game Reviews \| Cell Phones About CBS Interactive \| Jobs \| Advertise © 2010 CBS Interactive Inc. All rights reserved. \| Privacy Policy \| Terms of Use (UPDATED) DW.pageParams = { siteid: '25', onid: '1', edid: '1399', ptid: '6204', tag: '' }; DW.clear(); var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write("\\" ); var pageTracker = _gat._getTracker("UA-285660-3" ); pageTracker._initData(); pageTracker._trackPageview();	190	4.2% (8 occurrences)	The body of a document should contain relevant words fairly frequently, within natural language and synonyms.
Links	/top (top searches) /dir (Browse the Web by category in the Search.com Directory.) http://www.webferret.com (free search software) /adv (advanced search) /prefs (settings) /help/ (help) / () /images (Images) /video (Video) /reference (Reference) /shop/search (Shopping) /downloads (Downloads) /services (more ») http://www.bnet.com (BNET) http://www.cbscares.com (CBS Cares) http://www.cbsfilms.com (CBS Films) http://www.cbsradio.com/streaming/index.html (CBS Radio) http://www.cbs.com (CBS.com) http://www.cbsinteractive.com (CBSInteractive) http://www.cbsnews.com (CBSNews.com) http://www.cbssports.com (CBSSports.com) http://www.chow.com (CHOW) http://www.cnet.com (CNET) http://collegenetwork.cbssports.com (College Network) http://findarticles.com (Find Articles) http://www.gamespot.com (GameSpot) http://www.help.com (Help.com) http://www.last.fm (Last.fm) http://www.maxpreps.com (MaxPreps) http://www.metacritic.com (Metacritic.com) http://moneywatch.bnet.com (Moneywatch) http://www.movietome.com (MovieTome) http://www.mp3.com (MP3.com) http://www.mysimon.com (mySimon) http://www.ncaa.com (NCAA) http://www.radio.com (Radio.com) http://www.search.com (Search.com) http://www.shopper.com (Shopper.com) http://www.sho.com (Showtime) http://www.smartplanet.com (SmartPlanet) http://www.techrepublic.com (TechRepublic) http://www.theinsider.com (The Insider) http://www.tv.com (TV.com) http://www.urbanbaby.com (UrbanBaby.com) http://www.zdnet.com (ZDNet) http://www.cbssports.com/tennis (US Open) http://www.cbssports.com/golf (PGA Championship) http://www.cnet.com/apple-ipad (iPad) http://www.metacritic.com/games/ (Video Game Reviews) http://reviews.cnet.com/cell-phones (Cell Phones) http://www.cnetnetworks.com/?tag=footer;lin k (About CBS Interactive) http://www.cnetnetworks.com/careers/?t ag=footer;link (Jobs) http://www.cnetnetworks.com/advertise/?tag=f ooter;link (Advertise) http://legalterms.cbsinteractive.com/pr ivacy (Privacy Policy) http://legalterms.cbsinteractive.com/terms- of-use (Terms of Use)	55 links	n/a	Authoritative documents about a particular topic often link to other high quality resources related tothe topic

Search Engines

An analysis of search engine data for the URI
Search Engine	Pages Indexed	Link popularity	Ranking	Note
Google	392,000	1,950	Not found	Google is still the primary focus for SEO due to its 75%+ market share
Yahoo	71,400	29,100,000	5	Yahoo provides little traffic, but is still worthy of consideration
Bing	339	0	4	Microsoft have struggled to make any impact on the search engine market. All link searches are still disabled by MS
PageRank	0	0		9 /10
Average	154,580	14,550,975	3

Document


Test	Result	Note
URI	http://www.search.com	This is the final URI tested
Response Time	0.5s	The time it took to download the document
Filesize	8.85KB	Smaller is best. Quick pages = happy visitors
Status Code	200	Returning a 200 (OK) status code is crucial
Document Type	XHTML 1.0 Transitional	For a document to be truly interoperable, the type of document must be declared
Content Type	text/html; charset=utf-8	The wrong content type declaration can prevent search engines from indexing a page
HTML Validation	Invalid (54 errors)	Invalid (X)HTML markup can result in a document being misinterpreted by search engines (and browsers!)

Network


Test	Result	Note
Parent Site	www.search.com	This (sub)domain 'owns' the content of the URI, and is the subject of the network tests below
IP	216.239.116.65	IP addresses can identify site owners and connect seemingly unrelated sites
Location		Where a site is located affects its perceived audience, especially if it uses a non-regional domain name (e.g. .com)
Reverse Dns	c13-ss-2-lb.cnet.com	Reverse DNS usually identifies the ISP or company behind a website
Spam Blocklists	Not listed	Sites that send email spam are more likely to be spam themselves
Server Software	Apache	Server software may be more (Apache) or less (IIS) configurable to improve performance

Troubleshooting


Test	Result	Note
404 headers	Incorrect	Incorrect 404 headers can result in search engines repeatedly spidering invalid content
Canonical URIs	n/a	Canonical URIs that are not properly redirected can result in duplicate content that harms performance
Dynamic URIs	n/a	Some dynamic URIs can hamper search engines ability to spider a site
Session IDs	n/a	Session IDs can cause spiders to get stuck in spidering loop, and also result in harmful duplicate content